Rebranding and Website Development
Background
Slenky is an online and mobile platform that provides opportunities to young people from established brands and organisations. It was born from the understanding that opportunities, or ‘shots’ change lives, and Slenky plays the role of facilitator, opening the doors and providing the shots that youngsters need to make a success of their lives, whoever they are or wherever they’re from.
Objective
Position Slenky as a leading youth lifestyle brand which will become a part of young people’s everyday lives.
Target Audience
13-24 year olds
Work
The brief was simple: ‘Rebrand us and build a new, better website’. So that’s exactly what we did, starting with a detailed requirements gathering session which allowed us to get under the skin of the brand, understand the target audience and produce a set of detailed wireframes that formed the basis for the new and improved site. Alongside the development of the new site architecture and design, we were also briefed to produce the new branding and look & feel for Slenky, which we then developed into the final site designs.