International Marketing Toolkit
Background
RANGO is the story of a lonely chameleon on a journey from solitude to the vastness of the Mojave desert. To mark the launch of the movie we were tasked with developing a series of download packs which heavily feature the characters, to engage kids and their families by providing simple, shareable assets online.
Work
To support the movie launch, we created a Party Pack microsite which plugged-in to the main theatrical site and offered a variety of fun, downloadable content for kids. Amongst the downloadable assets, kids could get their hands on themed party invitations, sheriff badges, colouring-in placemats, party hats and a whole load more, including a hints and tips print-out for party organising parents.
In addition, we worked with Microsoft to create a Windows 7 Theme Pack and MSN Messenger emoticon library.
