Objective
Enhance the Gamification Platform
Target Audience.
All Vodafone Employees old & new
Solution.
After the success of the initial Mission Digital gamification platform which went on to win 4 Gold Awards, Vodafone wanted a new look to reflect the change in their strategy and new functionality.
Vodafone had recently purchased a number of new companies and wanted to use our Gamification Platform to assist with the integration of the new employees as well as continue educating current employees.
The platform was redesigned and rebuilt with an even stronger focus on mobile. A number of new additions and enhancements were put in place to create new functionality for users such as image galleries and for admins giving them a much greater overview of how the platform was being used.
A more detailed registration form enabled us to have a more accurate view of who and where within Vodafone users were coming from.
We improved the Missions which enabled users to earn more XP and Digits, to earn more badges, climb the Leaderboard even faster and ultimately earn more rewards while learning.
Success.
This is a Gamification Platform that Vodafone have been using for a number of years now. The initial success of the first version was phenomenal with over 60% of Vodafone’s staff registering on the platform and 4 Gold Awards won across Europe. The new improved version encourages users to learn and grow, in a fun and engaging manner that is used by all levels of employees and the numbers keep creeping up towards that 70% mark.