Unlike some of the big agencies, who put their ‘a-team’ on the pitch before you never hear from them again… we have a different approach. You’ll have direct access to us throughout each and every project.
Naked Penguin Boy use a personal approach to generate audience engagement for our clients brands by creating captivating digital media and implementing customised digital marketing plans to help you get the most out of your campaigns.
We are an independent, London based digital creative agency known for our strategic delivery, social media, viral marketing, games and mobile app development.
We’re dynamic, results driven and client focused, creating innovative digital experiences that drive customer engagement. We work alongside our clients to help understand their brand, promote their business and communicate their message across a broad range of interactive media.
Formed shortly after the Dotcom crash in May 2001, Naked Penguin Boy was the creation of the three Heasley brothers, Rob, Rowan and Greg. Our first pitch, and win, was to Universal Pictures for the International Marketing Toolkit of the film The Fast and The Furious.
Ten years on and we have had the pleasure of working with numerous film distributors, book publishers, gaming, banking and retail clients on a multitude of digital projects, specialising in design and build, social media, mobile and strategy.
Interested in working with us?
We’re always on the lookout for new penguins to join us, so if you’re talented, motivated and up for a challenge, get in touch – we’d love to hear from you.
Graduate Opportunities Looking to get your first lucky break towards a successful career in digital advertising? Look no further, if you’ve got the enthusiasm then we’ve got the time – get in touch now and send us your portfolio.
Whether you’re a creative, a techie or love project management, if we think you’re a natural we’ll snap you straight up.
Big enough to take on big projects.
Small enough to care about them all.
Rowan HeasleyManaging Director
One of the founders of Naked Penguin Boy, Rowan's role as Managing Director is to ensure best in class marketing strategy, creative and build across all of Naked Penguin Boy's clients. Rowan manages the marketing and new business roles in NPB and helps tie the creative and commercial aspects together to focus on the growth of digital.
Before Naked Penguin Boy, Rowan spent a few years in the army before travelling around Europe, North and South America. After settling into retail where he was responsible for running three large supermarkets, he moved to London, working in Futures and Options at HSBC and then as a Software Performance Consultant for companies like Friends Provident, MBNA, Coutts, P&O, Eurostar and the CRB.
He is a science fiction fanatic, devouring books, movies and games. He still struggles to perfect his Souff London accent and can often be seen quaffing beer at his local and shouting at a TV screen where the latest international rugby match is being shown.
Rob HeasleyCreative Director
Rob began his career as a commercial illustrator working for an advertising agency in South Africa, which prompted him to enroll in a Graphic Design Degree course at Durban University of Technology, where he graduated with honors. He then went on to work for various advertising agencies in both South Africa and the United Kingdom, where he has produced award-winning work for print, TV, CD-Rom and Web for over a decade.
He continues to illustrate & has exhibited work at a number of galleries in the UK. He was commissioned by Getty Images to produce and licence a series of illustrations, which have been used internationally for a number of years. At any given time he has a number of personal projects on the go, the latest being a children's picture book he has written & is currently illustrating.
Greg HeasleyInteractive Director
Greg is a Founding Partner of Naked Penguin Boy and inspired the launch of the company in 2001; his role as Interactive Director is to generate and manage projects from a commercial aspect as well as ensuring the best of design & development.
Greg has generated and managed several shared revenue models with clients of the agency. He has a strong background in the betting and gaming industry; jockey’s agent, racing editor, racing tipster, Stipendiary Steward for the Jockey Club Of Southern Africa, and Ladbrokes Internet Manager. A selection of the clients that have worked with Greg include Ladbrokes, 32Red, William Hill & Intercasino.
Working with Naked Penguin Boy is an absolute pleasure. Not only incredibly helpful and proactive, but flexible too.
I often have ridiculous time frames to work to, with multiple creative versions and digital formats to deliver, but the knowledge that I can throw a lot of work at them with little or no time to breathe- Rowan and his team get stuck in without any hassle, always delivering the work on time and on spec - they are an extension of the team here.
I would recommend them to anyone without hesitation.Andy V Smith, Partners Andrews Aldridge
Naked Penguin Boy are always willing to go the extra mile to give their clients a product that delivers.ITV
They are a rare find that are at the top of their game.
Naked Penguin Boy have never let us down, they’ve been entrusted for the past 10 years which speaks for itself –CIO, Ladbrokes
I’ve seen many agencies come and go, but not them, they are pro-active & understand the business.
I have worked with NPB for the past 9 years, and they consistently deliver awe-inspiring productsDigital Creative Director, SapientNitro
that meet with the highest creative and functional standards, on time and within budget.
NPB’s creativity, attention to detail and client handling have been extremely impressive,Digital Planner, OMD
and I will be continuing to return to them in the future for projects of a high standard delivered with professionalism.
Naked Penguin Boy delivered on everything we asked, in time, on budget, and with excellent customer service.Director of Communications, BTHA
We would definitely work with Naked Penguin Boy again!